​ the new Skoda brands flagship store debut

At this year's Geneva Motor Show, Vahland also raised their expectations of the Skoda brand: "I think the brand should be more passionate, more confident, more young Skoda is different from the general public, we go its own way, is an independent us. All tests are among the best in Europe, such as Yeti wild Emperor, can compete with the Mercedes-Benz GLK come, the new Octavia also be able to compare with the Mercedes-Benz C-Class, the speed can also be compared to the same faction BMW 5 Series. (performance parts)"
 
     It is gratifying news is that Skoda's "remodeling" has been started in the last year. Hai-Liang Zhang introduced last August, "reshape the Skoda growth path" strategic project has been launched, covering product planning, brand building, organizational optimization, cost control and other aspects.(performance parts) 
 
     Direct dealer showrooms as consumers feel the brand's place, is Skoda's "hardware", but also the Skoda brand promotion a top priority. 
 
     Last August, the new Skoda brand's flagship store debut. Has now completed more than 70 new standard exhibition design work, including 14 new standard exhibition has been completed. The new standards-based Skoda showrooms modular design concept, the design of the customer experience in the first place, through the clear division and organic combination of different modules to form Shanghai Volkswagen Skoda brand core "SimplyClever" invisible as a whole, will be orderly, facial features , technical and human care integration. Hall stressed that the new standard of people and buildings, architecture and the perfect combination of the environment, the environment and people of the three, to show the new Shanghai Volkswagen Skoda brand in 2013 in Shanghai twelfth architectural design contest, with simple appearance and clarity of function planning won the highest gold content of public buildings category prize, becoming the industry's first construction area of 10,000 square meters, but has gained such a high winning projects.(connecting rod) 
 
     Through a series of proactive change, Shanghai Volkswagen Skoda for consumers to create a "pleasant", "full of vitality and challenges" in the new brand image.